vibervisual identity

The whole visual system was built off Viber's UI. Every design, ad or spot had their app on blast.

The system is built off the speech bubble and handmade gradients. Having a large color palette, the variations were basically endless.

The backgrounds serve as a way to customize their ads. Since we embraced their app UI as the schematic, we could effectively only change the content and the background—similar to what users could customize in the app.

The whole visual system was built off Viber's UI. Every design, ad or spot had their app on blast.