target 2-day sale 2009web boutique + banner campaign

2009 was a tough time economically. Driving people into stores to spend their money would be equally tough.

Enter Maria Bamford, a comedian with a dry and morbid sense of humor. She donned the persona of two different sisters who epitomize the most extreme ends of the “black friday” personality spectrum–an extreme perfectionist hungry for deals and a frazzled every mom who'll get there when she gets there.

We wanted “black friday” goers to know how Target planned on serving them. If you felt like camping out at 3a.m. until the doors opened, do it. If you felt like sleeping in until 10a.m., there'd still be great deals for you. If you didn't feel like leaving the house, online shopping was at your beck and call. Our approach was simple, talk about deals, talk about when and how you could get them and spread the word.

I led the digital team in bringing the online portion of the integrated campaign to life. I was reponsible for the boutique site on .com; custom, rich and standard banners; and a fully interactive accessible site. Two other designers joined me in the effort to complete the massive undertaking. I worked closely with a team of developers and animators, ensure cohesiveness under the design direction as the project moved forward. When it was all said and done, we had completed a boutique site complete with video cues, an accessible version of the site and over sixty banners.

2009 was a tough time economically. Driving people into stores to spend their money would be equally tough.